Published: 2023-12-09

Articles

PENGARUH SOCIAL MEDIA MARKETING YANG DIMEDIASI OLEH ONLINE REVIEW CUSTOMER TERHADAP KEPUTUSAN PEMBELIAN PRODUK CERICHE TABLEWARE

Sheren Gunawan ID

581-597

DOI https://doi.org/10.37715/jp.v8i6.3754 • Abstract Abstract views: 411 • PDF PDF downloads: 782
pdf

PENGARUH STORE ATMOSPHERE DAN STORE LOCATION TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI PADA KAWAN SEDUH COFFER SURABAYA

Dhemas Arya Praditya Praditya ID , Prof.Dr.Drs.Thomas Stefanus Kaihatu, M.M. ID

599-611

DOI https://doi.org/10.37715/jp.v8i6.4443 • Abstract Abstract views: 486 • PDF PDF downloads: 632
PDF

PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION

Hartono Indrawan Wijaya ID , Dewi Mustikasari Immanuel ID

612-631

DOI https://doi.org/10.37715/jp.v8i6.4305 • Abstract Abstract views: 456 • PDF PDF downloads: 671
PDF

PENGARUH PRICE PERCEPTION, SALES PROMOTION DAN PRODUCT QUALITY TERHADAP IMPULSE BUYING SKINCARE PRODUCT KONSUMEN PENGGUNA E - COMMERCE SHOPEE GENERASI Z DENGAN SHOPPING LIFESTYLE SEBAGAI MEDIASI

Tiara Musdhalifah Fachruroji ID , Metta Padmalia ID

632-655

DOI https://doi.org/10.37715/jp.v8i6.3771 • Abstract Abstract views: 1539 • PDF PDF downloads: 1375
PDF

PENGARUH E-WOM, CONTENT MARKETING, DAN CONSUMER INNOVATIVENESS TERHADAP MINAT BELI PRODUK SKINCARE DI INDONESIA

Helena Keshya Riconga Pujinata ID , Dr. Tommy Christian Efrata, S.E., M.Sc. ID

656-672

DOI https://doi.org/10.37715/jp.v8i6.3980 • Abstract Abstract views: 950 • PDF PDF downloads: 1229
PDF

PENGARUH SERVICE QUALITY, PRICE, PRODUCT VARIETY, DAN PLACE TERHADAP DECISION TO USE PADA TOKO ANEKA VARIASI

Marcelino Tjandra ID , Junko Alessandro Effendy ID

673-686

DOI https://doi.org/10.37715/jp.v8i6.3921 • Abstract Abstract views: 412 • PDF PDF downloads: 460
PDF

PENGARUH INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI SURABAYA DIMEDIASI OLEH BRAND IMAGE

Komang Lola Yasinta ID , Romauli Nainggolan ID

687-699

DOI https://doi.org/10.37715/jp.v8i6.3806 • Abstract Abstract views: 4339 • PDF PDF downloads: 13287
PDF

PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES

Claudio Jauwena ID

700-717

DOI https://doi.org/10.37715/jp.v8i6.3742 • Abstract Abstract views: 650 • PDF PDF downloads: 2082
PDF

PENGARUH SOCIAL MEDIA MARKETING, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP MINAT BELI KONSUMEN TOTE BAG RUDOFF

Soni Surya Gouwendra ID , Dr. Hermeindito, S.E., M.M. Dr. Hermeindito, S.E., M.M. ID

718-727

DOI https://doi.org/10.37715/jp.v8i6.3804 • Abstract Abstract views: 644 • PDF PDF downloads: 807
PDF

PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN

Angela Novita ID , Alexander Wahyudi Henky Soeparto ID

728-746

DOI https://doi.org/10.37715/jp.v8i6.3786 • Abstract Abstract views: 460 • PDF PDF downloads: 802
PDF