Published: 2024-04-30

THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS AT TOKO BAHAN KUE 55

Enrico Glenn Halim ID , Alexander Wahyudi Henky Soeparto ID

63-78

THE INFLUENCE OF PRICE PERCEPTIONS AND SERVICE QUALITY ON PURCHASING DECISIONS FOR ITEMKU CONSUMERS IN SURABAYA

Theofilus Elsaddai ID , I Gusti Bagus Yosia Wiryakusuma ID

79-90

THE INFLUENCE OF USER INTERFACE ON SHOPEE BUYING INTEREST AND MODERATED BY GENDER DIFFERENTIATION

Rizky Liliantika Marina Putri ID , Hermeindito ID

112-127

GREEN BANKING IMPACT: MEDIATION OF GREEN IMAGE AND BANK TRUST ON BANK LOYALTY

Kartika Dewi ID , Yuanita Ratna Indudewi ID

1-19

INVESTIGATING UNIVERSITY STUDENTS’ GREEN ENTREPRENEURIAL INTENTION: A PATHWAY TOWARDS GREEN ECONOMY

Jocelyn Cynara Prayogo ID , Gracia ongkowijoyo

40-62