FACTORS INFLUENCING CUSTOMER SATISFACTION OF PAVILION RESTO IN DENPASAR
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Abstract
This research is to find out the influence of product quality, perceived service quality, and
perceivedvalue on customersatisfaction. This research choose a food and beverage company asthe object named Pavilion Resto. This study uses multiple linear regression with a total 120 respondents, collected from closed-ended questionnaire. The result of this study shows that perceived service quality and perceived value have a significant effect on customer satisfaction. Whereas, product quality has no significant effect on customer satisfaction.
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
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