This issue has been available online since 31th October 2024. All articles in this issue (8 original research articles) were authored/co-authors from 2 countries (Indonesia and Malaysia).

Published: 2024-10-31

The Factors Analysis Shaping SMEs: Adoption Intention of Artificial Intelligence Technology

Satria Hardinata ID , Christina Whidya Utami ID , Yoseva Maria Sumaji MY

114-127

Is Employee Performance Determined by Remuneration and Work Discipline?

Iedil Iedil ID , Yana Fajriah ID

144-155

The Efforts to Increase the Purchasing Decision of Skechers Shoes at After-Disc Shoe Shop

Alfin Muslikhun ID , Wellie Sulistijanti ID

156-163

Factors Influencing Customer Satisfaction in the Food and Beverage Industry: A Case Study of Fish Grill Company

Diah Dharmayanti ID , Anak Agung Ayu Puty Andrina ID , Nur Fathin Shaida Muhammad Nadhirin MY

181-195

The Influence of Company Values on Customer Satisfaction with Perceived Service Quality as a Moderating Variable

Damelina Basauli Tambunan ID , Amalia Tiffany Widyadhari ID

196-210

Do We Need a Celebrity Endorser? Study based on Source Credibility Model in Intention to Make Investment

Suzy Widyasari ID , Ignatius Hari Santoso ID , Ali Maskur ID

211-221