This issue has been available online since 30th April 2025. All articles in this issue (8 original research articles) were authored/co-authors from 2 countries (Indonesia and Malaysia).

Published: 2025-04-30

Tanamera Coffee’s Service Scape in Relation to Employee Service Quality and Behavioral Intention with Overall Service Quality as Mediator

Tessa Vanina Soetanto ID , Leonardus Bryan Himawan ID , Daniel Viktor Sutikno ID

1-14

Impulsive Buying Behavior in Live-Streaming Shopping Mechanism: Do Fear of Missing Out Matter?

Api Adyantari ID , Anastasius Yuan Cahya Didalunanda Eka Nugraha ID , Vonezyo Yupanzara Dharomesz ID

30-46

Examining NCT Dream’s Influence as a Celebrity Endorser on Consumer Purchase Intention: The Mediating Role of Brand Image

Angelina Earlene Ave Maria ID , Angelita Nabeela Ave Maria ID , Adelina Proboyo ID

47-70

The Influence of Security and Quality Mobile Banking Services on Customer Satisfaction and the Impact on Loyalty Private Bank Customers

Antonius William Sugijanto ID , Tommy Christian Efrata ID , Sonata Christian MY

88-107

Factors Influencing the Effectiveness of Group Contribution in Student Businesses

Gwyneth Rachel Sentosa ID , Angelina Jocelyn Djunaidy ID , Liong Kellen ID , Carolina Novi Mustikarini ID

108-120

Long-Term Buyer-Supplier Relationship Analysis

Tania Aristya ID , Christina Whidya Utami ID , Yoseva Maria Sumaji MY

121-137