PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU

Novanda Crysma Terrasista , Helena Sidharta

385-399

https://doi.org/10.37715/jp.v7i4.1962 • Abstract views: 704 • PDF downloads: 912

PENGARUH INOVASI PRODUK, CITRA MEREK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KERUPUK KULIT BABI MENTAH TAKSU SNACK DI SURABAYA

Anak Agung Ngurah Tri Satyabimanyu , Auditia Setiobudi

400-407

https://doi.org/10.37715/jp.v7i4.1966 • Abstract views: 270 • PDF downloads: 568

PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP NIAT BELI KONSUMEN BATICUE

Chyntia Christina Suciawan , Tina Melinda

https://doi.org/10.37715/jp.v7i4.2009 • Abstract views: 529 • PDF downloads: 2580

PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA SURABAYA

Jessie Aurelia , I Gusti Bagus Yosia Wriyakusuma

418-431

https://doi.org/10.37715/jp.v7i4.2990 • Abstract views: 1188 • PDF downloads: 2556

Pengaruh Social Media Marketing on Instagram Melalui Brand Awareness dan Purchase Intention Produk Mangkok Nusantara

Adelia Tiara Nazila , Aria Ganna Henryanto , Irantha Hendrika Kenang

432-444

https://doi.org/10.37715/jp.v7i4.2052 • Abstract views: 561 • PDF downloads: 2001

The Influence of Product Quality and Promotion on Consumer Satisfaction on Longo Products

Chelsi Goris Manek , Christina Yanita Setyawati

445-454

https://doi.org/10.37715/jp.v7i4.2142 • Abstract views: 174 • PDF downloads: 370

PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH

sahrur cahya ramadhan , Ignatius Teodore Teddy Saputra

455-465

https://doi.org/10.37715/jp.v7i4.2150 • Abstract views: 290 • PDF downloads: 444

PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE

Amelia Valentina Hartono , Dewi Mustikasari Immanuel

466-480

https://doi.org/10.37715/jp.v7i4.2880 • Abstract views: 511 • PDF downloads: 1103

PENGARUH BRAND LEADERSHIP DAN CUSTOMER SATISFACTION TERHADAP PERILAKU CONTINUOUS USE INTENTION PADA PENGGUNA MARKETPLACE TOKOPEDIA

Elizabeth Tansa , Helena Sidharta

481-491

https://doi.org/10.37715/jp.v7i4.2993 • Abstract views: 171 • PDF downloads: 297

A PENERAPAN STRATEGI PEMASARAN DAN PENETAPAN HARGA UNTUK MENINGKATKAN DAYA BELI KONSUMEN SAAT PANDEMI COVID-19

Devi Amiliana

492-501

https://doi.org/10.37715/jp.v7i4.2961 • Abstract views: 373 • PDF downloads: 878