Published: 2021-10-19

Articles

PENGARUH FAKTOR SOSIAL DAN PRIBADI KONSUMEN SAAT PANDEMI KORONA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BAYI

Calvin Gautama ID

458-467

DOI https://doi.org/10.37715/jp.v6i5.2561 • Abstract Abstract views: 376 • PDF PDF downloads: 789
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Keraguan Konsumen Atas produk makanan Waste to Value dan Dampaknya Terhadap Minat Beli

Dewi Mustikasari Immanuel ID , Risky Yoanina Stefany ID

399-408

DOI https://doi.org/10.37715/jp.v6i5.2563 • Abstract Abstract views: 226 • PDF PDF downloads: 360
.pdf

PENGARUH CELEBRITY ENDORSE DI INSTAGRAM DAN HEDONIC MOTIVES TERHADAP IMPULSIVE BUYING PADA PRODUK FASHION DI SURABAYA

Vike Felicia ID

468-477

DOI https://doi.org/10.37715/jp.v6i5.2564 • Abstract Abstract views: 410 • PDF PDF downloads: 531
.pdf

PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINAT BELI KONSUMEN PROYEK BISNIS KAKU

Novanda Crysma Terrasista ID , Helena Sidharta ID

419-428

DOI https://doi.org/10.37715/jp.v6i5.2568 • Abstract Abstract views: 1726 • PDF PDF downloads: 1926
.pdf

Pengaruh Social Media Marketing dan Marketplace Marketing terhadap Minat Beli Produk Tree-X

Cynthia Komala Ardy ID , Romauli Nainggolan ID

429-438

DOI https://doi.org/10.37715/jp.v6i5.2172 • Abstract Abstract views: 937 • PDF PDF downloads: 1968
PDF

PENGARUH KEMASAN DAN LOKASI USAHA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA BISNIS RINTISAN SESARI BASE

Rai Mas Ayu Dayanti ID

439-444

DOI https://doi.org/10.37715/jp.v6i5.2170 • Abstract Abstract views: 551 • PDF PDF downloads: 1793
PDF

PENGARUH E-WOM TERHADAP PURCHASE INTENTION MELALUI VALUE C0-CREATION PADA CV.KURAKU INDONESIA

james matthew chairy ID , christina yanita setyawati ID

445-454

DOI https://doi.org/10.37715/jp.v6i5.2169 • Abstract Abstract views: 210 • PDF PDF downloads: 630
PDF

The Effect of Perceived Benefit and Perceived Risk towards Fintech Continuance Intention of E-Wallet

Mega Brilliant Chandra ID , Cliff Kohardinata ID

455-464

DOI https://doi.org/10.37715/jp.v6i5.2168 • Abstract Abstract views: 559 • PDF PDF downloads: 1065
PDF

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI ULANG PRODUK SYAHI HALEEB

Fahmi Firdausi ID , Agustiono Agustiono ID

465-473

DOI https://doi.org/10.37715/jp.v6i5.2204 • Abstract Abstract views: 751 • PDF PDF downloads: 1883
PDF

PENGARUH PRODUCT KNOWLEDGE, HARGA PRODUK, DAN PRODUCT PACKAGUNG DESIGN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PARFUM ARTFRESH

Muhammad Agil Al-Djufrie ID

390-398

DOI https://doi.org/10.37715/jp.v6i5.2562 • Abstract Abstract views: 749 • PDF PDF downloads: 1520
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