Published: 2022-12-08

Articles

Analysis of the Effect of Service Quality on Customer Loyalty with Customer Satisfaction as a Mediator at Kos X in Sidoarjo

Aini Intan Permatasari

1-13

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Analysis of the Effect of Perceived Usefulness, Perceived Ease of Use, and Trust of Security on Customer Loyalty through Customer Satisfaction on the OVO Application

Claudia Kenyta

14-25

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The Strategy of Price, Product, Promotion, and People Towards Efforts to Increase Sales at Pop Up Boutique

Gabriella Thie

26-35

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The Influence of Transformational Leadership and Transactional Leadership on Motivation Moderated by Reward on Employee Performance (Study on Cv. Galaxy Mega Indah)

A.K Rafifil Umam

36-46

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Sustainability Business in Family Companies Through Good Corporate Governance Practices Related to Aspects of Business Legality in The Digital Era

Anis Tiana Pottag

47-54

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The Influence of Servant Leadership and Work Environment on Employee Performance in Family Business UD. Berkat Bersama With Work Motivation as a Mediator

Dewi Sinta

55-64

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The Effect of Customer Trust on Repurchase Intention Through User-Generated Content as an Intervening Variable in The Automotive Industry Case Study @Bandarmotor_

Dhea Sartika

65-73

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The Role of Corporate Entrepreneurship in The Relationship Between Entrepreneurial Leadership and Corporate Culture to Corporate Performance at PT. AS

Eny Soenardi

74-83

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The Effect of Health Service Quality on BPJS Kesehatan Customer Satisfaction With Employee Performance as an Intervening Variable (Case Study on General Poly of Mitra Keluarga Samarinda Clinic)

Meinnisa Wiyandari

84-92

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Perceiving Customer Preferences in Product Innovation of Fashion Startup using Blue Ocean Strategy

Livia Supranata, Tony Antonio

93-108

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The Influence of Marketing Communication and Social Media Marketing on Increasing Brand Awareness to Create an Intention to Buy at University X in Surabaya

Vincentius Yasashi Alvin Santoso

109-120

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Business Feasibility Study for The Development of Plywood Plant PT. X in Lumajang

Andrew Andrew

121-132

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The Effect of Product Quality, Price, Sales Promotion, and Trust Towards Consumers' Purchase Decision in Dey's Recipe

Adelia Puspa Kirana

133-141

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The Influence of Situational Influence, Risk Perception and Advertising Appeal on Purchase Intention During Covid-19 on Tourism Business in Eastern Indonesia

Riesyah Putri Auliyah

142-151

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The Effect of Customer Relationship Management on Customer Retention at KMU Gresik Eye Clinic

M. Azzam Rabbani

152-159

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The Effect of Reliability, Service Price, Guarantee, Organization Image and Responsiveness on Customer Satisfaction and Customer Loyalty on The Freight Forwarding Service Company PT Lookman

Cienthia Dewi Lookman

160-172

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Service Quality to Customer Loyalty at Vovi Corner Delivery Services During the Covid-19 Pandemic

Anita Dwi Normalianingsih, Denpharanto Agung Krisprimandoyo

173-181

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The Effect of Service Quality, Price, and Product on Purchase Intention

Jacqueline Angelica Limanto

182-190

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The Influence of Sustainable Consumption Attitudes and Information Anxiety on The Behavior of Buying Organic Products With Consumer Assessment as a Mediator (In The Context of The Covid-19 Pandemic in Surabaya)

Lakshita Dwita Purwasono

191-200

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Product, Price, Promotion and Place Analysis in The Estimation of Pre-Packed Sambal Purchase Decisions: a Research Study on Sambal Sutil Kendil in Surabaya

Irmina Maria Silas

201-211

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Analysis of Affecting Factors Property Purchase Decision (Study on CitraLand Driyorejo CBD Housing, Gresik)

Cholief Choerrasjani

212-224

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Business Development Strategy Planning at PT Tunas Abadi Indoagro (Case Study at PT Tunas Abadi Indiagro)

Bagus Amerta

225-235

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Factors of Purchasing Decisions of Consumers of Blukid Residence 3 Housing in Sidoarjo

Regina Ayu Kusuma Wardani

236-245

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Analysis of Reference Group and Opinion Leader Towards Interest In Buying Yoghurt

Manuel Goncalves, Jushua Putra Sutanto

246-251

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Factors Analysis That Shape Solid Gold Jewelry Purchase Decision In East Java

Jennifer

252-263

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