Published: 21-03-2025

Articles

Exploring Marketing Knowledge, Entrepreneurial Orientation, and Product Innovation on Marketing Performance of Pastry MSME

Nurul Komaryatin, Samsul Arifin, Ali Ali, Nurul Huda, Mohamad Rifqy Roosdhani

1-12

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Key Factors for Achieving Green Competitive Advantage through the Mediation of Green Innovation in Addressing Environmental Concerns

Jonathan Edward Surya Hadi, Febe Yuanita Ratna Indudewi

13-32

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The Effect of Service Quality and Supply Chain Agility on Customer Satisfaction Mediated by Customer Trust

Agatha Febrina Kasih, Elia Ardyan

33-50

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The Influence of Service Quality on SINTA Acceptance Using the TAM Method: A Case Study of Lecturers at X University

Diadara Shalom Elnusa, Liestya Padmawidjaja, Ika Raharja Salim

51–64

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Beyond Survival: How Adaptive Leadership and Knowledge Drive Entrepreneurial Breakthroughs in SMEs

Siti Lailatul Khurnia, Wahyu Eko Pujianto, Nafia Ilhama Qurratu’aini, Edita Rachma Kamila

65-82

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