Menganalisis Identitas Visual dari Diptyque Paris
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Jurnal ini membahas pengaruh desain identitas visual terhadap persepsi konsumen dan pengenalan merek, menggunakan Diptyque sebagai studi kasus. Studi ini menganalisis elemen desain seperti logo, tipografi, palet warna, dan ilustrasi yang mengomunikasikan kepribadian merek dan memengaruhi loyalitas pelanggan. Dengan metode kualitatif, termasuk wawancara ahli dan tinjauan pustaka, ditemukan bahwa logo oval khas Diptyque, palet warna hitam-putih, dan ilustrasi tangan berperan penting dalam membangun citra kemewahan dan daya tarik emosional. Temuan ini memberikan pelajaran berharga bagi UMKM tentang pentingnya identitas visual yang kuat untuk meningkatkan pengenalan dan loyalitas merek.
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