Designing Brand Campaign to Increase Brand Awareness for Pickyourstyle.ind
Article Sidebar
Main Article Content
Abstract
Fashion serves not only as a means of covering the body but also as a tool for communication and expression of identity. Many individuals struggle to express themselves through clothing due to a lack of confidence, concern for others' opinions, and limitations in finding models and sizes that align with their preferences. Pickyourstyle.ind is a fashion business specializing in unisex leather clothing, offering outerwear, tops, and bottoms in various colors and designs. Despite its establishment in 2021, Pickyourstyle.ind has not garnered sufficient awareness from the public. Therefore, this research aims to design a brand campaign for Pickyourstyle.ind along with its promotional media to enhance brand awareness. The research methodology involves collecting both qualitative and quantitative primary data, as well as secondary data. Qualitative methods include interviews with expert and extreme users, while quantitative methods involve distributing surveys through Google Forms. This design process is supported by the collection of secondary data from literature such as books and journals. The outcome of this design is the 'Express Yourself' brand campaign, comprising various promotional campaign design media and content on social media platforms like Instagram and TikTok. The final design of the promotional media includes informative and engaging content on Instagram feeds, interactive quiz content on Instagram stories, and interactive videos on TikTok and Reels.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abhina Salma Yunita, & Tjandrawibawa, P. (2023). Perancangan Brand Campaign Pada Instagram Guna Meningkatkan Brand Awareness Terhadap Omnifurr. Jurnal Vicidi, 13(2), 170–186. https://doi.org/10.37715/vicidi.v13i2.4359
Adams, S. (2017). The Designer’s Dictionary of Color. Abrams.
Albertsen, S., & Christian, A. (2023). Perancangan Website Odesign Digital untuk Meningkatkan Brand Awareness Bagi Pemilik Startup Bisnis. Jurnal Vicidi, 13(1). https://doi.org/10.37715/vicidi.v13i1.3941
Alghifari, E. S., Hurriyati, R., Dirgantari, P. D., & Sarman, R. (2022). Strategi Promosi melalui Media Sosial dan Electronic Word of Mouth untuk Komunikasi Konsumen. JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN),8(2), 114–127. https://doi.org/10.31289/jkbm.v8i2.6267
Asya, S., & Febriana, P. (2023). Strategi komunikasi pemasaran The Body Shopmelalui brand ambassador: Studi kasus Iqbaal Ramadhan. Jurnal Satwika, 7(1).
Buntaran, L. C. K., Kristanti, A. I. S., & Hardjana, A. C. (2022). The Role of Typography in Loki Serial Title. Gelar : Jurnal Seni Budaya, 20(1), 14–20.p https://doi.org/10.33153/glr.v20i1.3963
Diaz-Ortiz, C. (2019). Social media success for every brand : The five storybrand pillars that turn posts into profits. Harpercollins Leadership.
Djawa, S. K., & Rahman, W. (2023). Strategi Tiktok Marketing untuk Meningkatkan Kepercayaan Pelanggan. Lentera Multidisciplinary Studies, 1(3), 184–190. https://doi.org/10.57096/lentera.v1i3.31
Effendi, R., & Anggrianto, C. (2020). ANALISIS PENGARUH BRAND DAN PROMOSI PADA SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN TIRAMISU BAILEYS DI SURABAYA.
Febriyanti, D. E., & Arifin, S. (2023). ANALISIS STRATEGI PEMASARAN SECARA ONLINE MELALUI TIKTOK DAN INSTAGRAM TERHADAP VOLUME PENJUALAN SKINCARE JUSTMINE BEAUTY PADA AGEN YUYUN DI LAMONGAN. Jurnal Ekonomi, Manajemen Dan Akuntansi, 1(1).
Firmansyah, M. A. (2023). PEMASARAN PRODUK DAN MEREK: PLANNING & STRATEGY. Penerbit Qiara Media.
Handayani, F., & Nuzuli, A. K. (2021). Analisis Semiotika Logo Dagadu. Ishlah: Jurnal Ilmu Ushuluddin, Adab Dan Dakwah, 3(1), 58–72. https://doi.org/10.32939/ishlah.v3i1.44s
Indah Permatasari, Kadunci, & Sofa, N. (2020). HUBUNGAN SOCIAL MEDIA MARKETING (INSTAGRAM) TERHADAP INTENSI PEMBELIAN ONLINE PRODUK FASHION. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 6(2), 114–121.za
Jannah, A. (2018). Komunikasi Artifaktual Status Instagram “Ning” Pondok Pesantren. Jurnal Komunikasi Islam, 8(2), 358–379. https://doi.org/10.15642/jki.2018.8.2.358-379
Jatmika, S. E. D. (2019). BUKU AJAR PENGEMBANGAN MEDIA PROMOSI KESEHATAN. K-media.
Kurniawan, F. R., Setyowati, S., & Ihsaniyati, H. (2018). STRATEGI INTEGRATED MARKETING COMMUNICATION (IMC) USAHA KEDAI SUSU MOM MILK UNTUK MENARIK MINAT KONSUMEN. SEPA: Jurnal Sosial Ekonomi Pertanian Dan Agribisnis, 13(2), 167. https://doi.org/10.20961/sepa.v13i2.21026
Lily Anita, T., & Sukma Lestari, N. (2020). KONSEP BRAND STORYTELLING, VALUE PERCEPTIONS DAN VISIT INTENTION PADA KAWASAN TUJUAN WISATA DI JAKARTA. Jurnal IPTA, 8(2), 281. https://doi.org/10.24843/ipta.2020.v08.i02.p13tre
Masitha, R. U., & Eka Bonita, E. A. (2019). PENGARUH DIGITAL CAMPAIGN WEB SERIES SORE TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS TROPICANA SLIM STEVIA DI KALANGAN REMAJA-DEWASA MUDA. Jurnal Riset Komunikasi, 2(2), 149–156. https://doi.org/10.24329/jurkom.v2i2.61
Miller, D. (2023). BUILDING A STORYBRAND Memperjelas Pesan Anda Agar Didengar Pelanggan. Elex Media Komputindo.
Moh. Ainurrofiqin. (2021). 99 Strategi Branding di Era 4.0. Anak Hebat Indonesia.
Parametha, N. (2019). PERANCANGAN BRAND IDENTITY UNTUK SENDWISH PACKAGING BESERTA MEDIA PROMOSINYA. Desain Komunikasi Visual.
Prasetya, A. A., Saputra, J. K., & Stevani. (2020). ampaign for the real beauty shampoo dove ditinjau dari terminologi pemasaran 360 derajat. Jurnal Lensa Mutiara Komunikasi, 3(1), 15–35.
Prasetyawati, H., & Sitinjak, Y. (2022). FASHION SEBAGAI MEDIA KOMUNIKASI NON VERBAL IDENTITAS DIRI. Widya Komunika, 12(1), 15. https://doi.org/10.20884/1.wk.2022.12.1.5572
Prayudi, D., & Nugraha, R. (2022). THE INFLUENCE OF ADVERTISING, DIRECT MARKETING AND EVENT EXPERIENCE ON BRAND AWARENESS AND THEIR IMPACT ON PURCHASE DECISION. Jurnal Riset Bisnis Manajemen, 15(1).
Ramadhanty, W., & Swasty, W. (2020). BEDA CARANYO, SAMO ENAKNYO : MEDIA PROMOSI TALAMAK BOWL. Jurnal Bahasa Rupa, 3(2), 138–149. https://doi.org/10.31598/bahasarupa.v3i2.563
Rendy Iswanto, & Pramesti Saniscara. (2018). Utilizing Instagram Social Media for Photo Corner Promotional Services in Surabaya. VCD (Journal of Visual Communication Design), 2(1), 1–9. https://doi.org/10.37715/vcd.v2i1.568
Rusman Latief. (2019). Word of mouth communication. Media Sahabat Cendekia.
Salwa Salsabilla Ridwan, & Wulan Purnama Sari. (2023). Analisis Proses Kreatif dalam Pembuatan Konten Interaktif di Media Sosial Instagram Majalah Sunday. Prologia, 7(1), 62–70. https://doi.org/10.24912/pr.v7i1.15781
Sari, B. R. N. (2019). PERAN KOMUNIKASI NONVERBAL DALAM PERKEMBANGAN BUDAYA. HIKMAH, 13(1).
Satria, G., Iskandar, R., & Usman, R. (2022). Perancangan Buku Cerita Bergambar Permainan Sipak Tekong. Judikatif: Jurnal Desain Komunikasi Kreatif, 10–17. https://doi.org/10.35134/judikatif.v2i1.36
Shannen, S., & Tjandrawibawa, P. (2023). Designing Bakgor Bobo Cen Brand Campaign to Increase Brand Awareness on Instagram. VCD, 8(1), 74–89. https://doi.org/10.37715/vcd.v8i1.3903
Sitorus, S. A., Arina, N., Pua, C., Ni, Seprianti Eka Putri, S.E., M.Si, Philippus, A., Cand), D., Suhartadi, K., SE., H., Susanto, C., Yunita Primasanti, ST., MT, & Mutia. (2022). Brand Marketing: The Art Of Branding. Media Sains Indonesia.
Sulistiyana, S., Rachman, A., Makaria, E. C., & Alfiansyahrani, M. N. (2020). KONTRIBUSI KOMUNIKASI VERBAL DAN KONTROL SOSIAL TERHADAP PERILAKU BULLYING VERBAL SISWA SMA NEGERI 2 BANJARMASIN. JURNAL BIMBINGAN DAN KONSELING AR-RAHMAN, 6(1), 1. https://doi.org/10.31602/jbkr.v6i1.2958
Syahrul Hidayanto, & Ishadi Soetopo Kartosapoetro. (2020). Strategi Digital Branding pada Startup Social Crowdfunding (Studi Kasus pada Kitabisa.com). Jurnal Ilmiah Komunikasi, 9(1), 19–33. https://doi.org/10.33508/jk.v9i1.2259
Tresnawati, Y. (2021). Aktivitas Branding Cinema XXI Melalui Media Sosial Instagram di Masa Pandemi. Jurnal Spektrum Komunikasi, 9(1), 105–116. https://doi.org/10.37826/spektrum.v9i1.161
Vedaruum, M. J., & Islam, M. A. (2023). ANALISIS PREFERENSI GAYA DESAIN Y2K PADA VISUAL DESAIN KONTEN INSTAGRAM@POPBELA_COM. Jurnal Barik, 3(1).
Wardaya, M. (2019). Visual Media as Assisting Instrument to Improve Students’ Listening Ability. VCD (Journal of Visual Communication Design), 3(1), 1–12. https://doi.org/10.37715/vcd.v3i1.797
Zamy, I. A., & Ahmadi, D. (2023). Strategi Creative Branding Hijack Sandals untuk Meningkatkan Brand Image. Jurnal Riset Public Relations, 47–54. https://doi.org/10.29313/jrpr.v3i1.1995