Perancangan Strategi Aktivasi Merek "Brol!” Untuk Menciptakan Kesadaran Merek Di Instagram

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Published: Dec 1, 2023
DOI: https://doi.org/10.37715/vicidi.v13i2.4367
Keywords:
Strategi Kreatif, Promosi Penjualan, Social Media Engagement, Kesadaran Merek

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Pradipta Adiwiria
Universitas Ciputra Surabaya
Christian Anggrianto
Universitas Ciputra Surabaya

Abstract

Penelitian ini bertujuan untuk merumuskan perancangan strategi aktivasi merek seperti apa yang perlu dilakukan Brol! Dalam menciptakan kesadaran merek melalui media sosial Instagram dimana Brol! sendiri merupakan sebuah merek baru yang belum pernah melakukan aktivasi merek sebelumnya. Penelitian ini dilakukan dengan metode penelitian campuran sehingga melakukan studi literatur, wawancara extreme user, wawancara expert user, dan kuesioner kepada khalayak ramai. Kesimpulan penelitian ini menyatakan bahwa dalam merancang sebuah strategi aktivasi, merek harus mampu mengklasifikasikan dengan jelas siapa target audiens yang dituju sehingga pendekatan yang dilakukan dapat spesifik dan efektif.

Article Details

How to Cite
Adiwiria, P., & Anggrianto, C. (2023). Perancangan Strategi Aktivasi Merek "Brol!” Untuk Menciptakan Kesadaran Merek Di Instagram. Jurnal VICIDI, 13(2), 249–262. https://doi.org/10.37715/vicidi.v13i2.4367
Issue
Vol. 13 No. 2 (2023): VICIDI
Section
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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