Perancangan Brand Campaign dan Media Promosi Instagram untuk Meningkatkan Awareness Brand Scentella

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Published: Jun 21, 2024
DOI: https://doi.org/10.37715/vicidi.v14i1.3897
Keywords:
Aromatherapy Candles, Scented Candles, Natural, Brand Awareness, Brand Campaign

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charissa belle leticia
Universitas Ciputra

Abstract

 


This study aims to introduce the Scentella brand to market audiences using a Brand Campaign and the use of Instagram social media as a media of promotion. Scentella is a Surabaya-based aromatherapy candle brand that sells candles made with natural ingredients. The research method used is descriptive qualitative and the subjects are Scentella followers on Instagram. The use of Instagram media as a promotional medium is the right thing nowadays. The value of the Scentella brand can be conveyed to market audiences through Instagram social media. The design style used by Scentella is Scandinavian, both in terms of color selection and the application of designs for promotional media. It is hoped that there will be increased awareness of the campaign implemented by Scentella. 

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How to Cite
leticia, charissa belle. (2024). Perancangan Brand Campaign dan Media Promosi Instagram untuk Meningkatkan Awareness Brand Scentella. Jurnal VICIDI, 14(1). https://doi.org/10.37715/vicidi.v14i1.3897
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Vol. 14 No. 1 (2024): VICIDI
Section
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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