PERANCANGAN LOGO MEMAYU HAYUNING SURABAYA UNTUK PENINGKATAN NASABAH BANK SAMPAH INDUK SURABAYA

Abstract

Bank Sampah Induk Surabaya is one of non profit organization in Surabya. To increase  customers of Bank Sampah Induk Surabaya, there is a social campaign called Memayu  Hayuning Surabaya. Social campaigns require logos as identity or differentiator with other  organizations. In the making, the logo needs identification, color selection, and many  things that need to be done to create the logo, in the design of the logo Memayu Hayuning  Surabaya, tere is a lot of research to the creation of the final logo. Memayu Hayuning  Surabaya is a social campaign engaged in the environment control, so that the logo used  has a green color with Javanese accents because the name of the campaign is in  Javanese language. The elements contained in the logo are also through the selection adjusted to the character of the social campaign to be performed. So the logo according  to the approach should be.

Keywords: Logo, design, design, identification