STRATEGI PEMILIK BISNIS STARTUP DI INDONESIA HADAPI PANDEMI COVID-19

Abstract

Basically a startup is a company that runs under 5 years or can be called a company that  has just been started. But now the definition of the meaning of a startup has turned into  a business that is just running and applying technological innovation to solve a problem  in society. And now Indonesia has many startups that are pioneering in various fields  ranging from e-commerce, logistics, transportation, health to education. However, since  the Covid-19 pandemic hit Indonesia, the impact began to be seen in all economic sectors,  including startups. Most or 42.5% of digital startups are in bad condition due to Covid-19. So this study aims to examine the strategy of startup owners to deal with the Covid-19  pandemic. This study uses a phenomenological qualitative method to describe how  humans experience the Covid-19 virus phenomenon. The results show that business  owners can provide and increase brand awareness of their products or services. By  maximizing management on social media, startup companies will be able to communicate  values to their companies that they consider can also help or facilitate the community in  the midst of the COVID-19 pandemic. 

Keywords: startup, company, covid-19.