SEPTINA, Nina; DANIL, Lilian; SATYARINI, Ria. MARKETING COMMUNICATION ADAPTATION OF MSME IN THE DIGITAL ERA: RESPONDING TO CHANGES IN CONSUMER BEHAVIOR. Review of Management and Entrepreneurship, [S. l.], v. 3, n. 2, p. 169–182, 2019. DOI: 10.37715/rme.v3i2.1043. Disponível em: https://ojs.somebut.my.id/index.php/rome/article/view/1043. Acesso em: 19 feb. 2026.