ADYANTARI, Api. Generation Y and Z’s Attitude Toward Online Video Advertisement Effect on Impulsive Buying Tendency: Evidence from TikTok. Review of Management and Entrepreneurship, [S. l.], v. 7, n. 2, p. 293–316, 2023. DOI: 10.37715/rme.v7i2.4112. Disponível em: https://ojs.somebut.my.id/index.php/rome/article/view/4112. Acesso em: 19 feb. 2026.