Setiawan LF. PENGARUH BRAND AWARENESSS, BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND EQUITY PADA PRODUK BAN IRC DI CV. RAJAWALI INTI SUKSES. PERFORMA [Internet]. 2023 Feb. 20 [cited 2026 Feb. 19];8(1):68-82. Available from: https://ojs.somebut.my.id/index.php/performa/article/view/3071