PUTRA, Steven Christianto. PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN PRODUK STRAP LEATHER KING. PERFORMA, [S. l.], v. 2, n. 5, p. 574–583, 2018. DOI: 10.37715/jp.v2i5.591. Disponível em: https://ojs.somebut.my.id/index.php/performa/article/view/591. Acesso em: 19 feb. 2026.