ARIJAYA, Vincentius Edbert; S.E., M.M, Dr. Teofilus,. ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE: ANALISIS PENGARUH VARIABEL FOKUS PROMOSI DAN FOKUS PENCEGAHAN TERHADAP VARIABEL IMPULSE BUYING TENDENCY: STUDI EMPIRIS PADA SHOPEE. PERFORMA, [S. l.], v. 7, n. 5, p. 595–607, 2022. DOI: 10.37715/jp.v7i5.2846. Disponível em: https://ojs.somebut.my.id/index.php/performa/article/view/2846. Acesso em: 19 feb. 2026.