PERSPECTIVE OF GENERASI Z FASHION AS MANIFESTATION OF SOCIAL CONSTRUCTIONISM
Article Sidebar
Main Article Content
Abstract
This study explores Generation Z's view of fashion as a manifestation of social constructionism. This research attempts to answer questions about how Generation Z understands and responds to fashion trends and how fashion trends play a role in the social construction of their identities. The research problem studied is the role of fashion in shaping self-perception and how social views influence the acceptance and interpretation of fashion trends by Generation Z. The basic design of this study uses qualitative methods with a phenomenological approach. Data was collected through observation and distribution of questionnaires with several participants from Generation Z, who represented various social and cultural backgrounds. The collected data is then analyzed thematically to identify key trends and emerging findings. The analysis shows that Generation Z sees fashion as a means to express their identity and build a social image with community groups. Fashion for them is not only about personal style but also a form of expression of their culture and social values. The main trend found is that Generation Z tends to be more inclusive and accepting of differences in fashion, rejecting stereotypes and rigid social norms. The interpretation of the results of this study shows that fashion for Generation Z is not just a tool to follow trends, but also a form of self-expression and social identity. In addition, they tend to reject social boundaries and fight for inclusivity in fashion.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Daftar Pustaka
Amalia, A. C., & Sagita, G. (2019). Analisa Pengaruh influencer
Firdausi, P. N., Ghofur, A., & Subahri, B. (2020). Konstruksi Sosial Keagamaan Masyarakat Pada
Covid-
social media
keputusan
konsumen generasi z di kota surabaya. JURNAL SOSIAL Jurnal Penelitian Ilmu-Ilmu Sosial, 20(2), 51-59.
Arifin, Z. (2012). Model penelitian dan pengembangan. Bandung: PT
Hasbiansyah, O. J. M. J. K. (2008). Pendekatan fenomenologi: Pengantar praktik penelitian dalam Ilmu Sosial dan Komunikasi. Mediator: Jurnal
Komunikasi, 9(1), 163-180. Husni, M., & Putranto, A. (2022). Konstruksi Realitas Petani Kelapa Sawit Dalam Film Naga Naga Naga: Analisis Semiotika Charles S.
Bacthiar,
Remaja Rosdakarya.
W. (2006). Sosiologi Klasik Dari Comte Hingga Parsons. Bandung: PT Remaja Rosdakarya.
Peirce. Jurnal
Mahardika
Basrowi & Suwandi. (2008). Memahami Penelitian Kualitatif. Jakarta:
Rineka Cipta.
Burhan, M., & Asmiraty, S. P. I.
(2022). Kampus Islam Di Era Generasi Z. Pasaman Barat: CV. Azka Pustaka.
Dharma, F. A. (2018). Konstruksi realitas sosial: Pemikiran Peter L. Berger tentang kenyataan sosial. Kanal: Jurnal Ilmu
Komunikasi, 7(1), 1-9.
Adiwidia, 2(1), 24.
Kholis, N. (2021). Dakwah virtual,
generasi Z dan moderasi beragama. IQTIDA: Journal of Da'wah and Communication, 1(02), 155-168.
Lisdiantini, N., & Afandi, Y . (2019). Peranan Fashion dan Pakaian Sebagai Komunikasi Identitas Sosial. Epicheirisi: Jurnal Manajemen, Administrasi,
terhadap pembelian
Masa Pandemi 19. Dakwatuna: Dakwah dan Islam, 6(2), 281-301.
Pemasaran
dan
Kesekretariatan, 3(1), 9-15. Lubis, H. A. S., & Ricka Handayani, M. M. (2023). Generasi Z dan
Jurnal Komunikasi
Entrepreneurship. Bogor:
Bypass.
Makbul, M. (2021). Metode Pengumpulan
Data dan Instrumen Penelitian.
(Makalah, Pascasarjana UIN
Alauddin Makassar).
Maksum, A. (2016). Sosiologi
pendidikan. Malang: Madani. Misbahuddin, M. (2018). Pakaian sebagai penanda: Kontruksi identitas budaya dan gaya hidup masyarakat Jawa (2000- 2016). El-Wasathiya: Jurnal
Studi Agama, 6(2), 113-133.
Ni Kadek, Y. D. (2021). Tren New Normal Pada Industri Fast Fashion Di Indonesia: Adaptasi Fast Fashion Di Masa Pandemi. Bhumidevi: Journal of Fashion Design, 1(01), 68-
Ni Kadek, Y. D. (2021). Fast Fashion
Sebagai Lifestyle Generasi Z di Denpasar (Fast Fashion as a Generation Z Lifestyle in Denpasar). In Seminar Nasional Desain–SANDI (V ol. 1), 1-7.
Noname, N. (2018). Pemahaman Teoritik Teori Konstruksi Sosial. Jurnal
Inovasi, 12(2), 1-25.
Nurdin, A. (2020). Teori Komunikasi
Interpersonal Disertai Contoh Fenomena Praktis. Jakarta: Prenada Media.
Nuryana,
Porter,
A., Pawito, P ., & Utari, P . (2019). Pengantar Metode Penelitian Kepada Suatu Pengertian Yang Mendalam Mengenai Konsep Fenomenologi. Ensains Journal, 2(1), 19-24.
A. P. (2021). The Accountant's Tale: A Reading of the History of Biblical Religion. New York: Wipf and Stock Publishers.
Prasetyo, I. (2012). Teknik Analisis Data dalam Research and Development. Jurusan PLS FIP Universitas Negeri Yogyakarta. Rahmawati, N. M. (2020). Fashion Sebagai Komunikasi: Analisa Semiotika Roland Barthes Pada Fashion Agus Harimurti Y udhoyono (AHY): Dalam Pemilihan Gubernur Jakarta. KREDO: Jurnal Ilmiah Bahasa dan
Sastra, 4(1), 216-233.
Rizqia, M. R., Munawaroh, A. A. P., Damayanti, A. A., & Falah, A. M. (2021). Innovation Based On Gringsing Weaving Motifs Pegringsingan Village In The Form Of Fashion. Cultural Arts International Journal, 2(1), 25-
Salsabila, A. L., Khumaira, L., Khairani,
K., Fitria, A. D., Haridani, H.,
Sianturi, A. C. K., ... & Manik, H. F. (2022). Identifikasi Generasi Milenial Golongan Z Di Desa Tuntungan II Kecamatan Pancur Batu. PENDIS (Jurnal Pendidikan Ilmu Sosial), 1(2).
Subadi T. (2009). Sosiologi dan Sosiologi Pendidikan. Surakarta: Fairuz
Media.
Sutisna, A. (2021). Metode Penelitian
Kualitatif Bidang Pendidikan.
Jakarta: UNJ Press. Simatupang, T. M., Yudoko, G.,
Handayati, Y ., Pascasuseno, A., Permadi, K., & Listiani, W. (2009). Analisis Kebijakan Pengembangan Industri Kreatif di Kota Bandung. Journal of Technology Management, 8(1), 119-968.
Yulianto, A., Wibowo, U. D. A., Kharismasyah, A. Y ., Primadona, S. E., & Herniah Syamsudin, S. E. (2023). GEN Z MARKETING Menggali Potensi dan Memahami Karakteristik Generasi Z dalam Menerapakan Strategi Pemasaran Digital. Klaten:
Lakeisha.
Zis, S. F., Dewi, R. S., & Efendi, Z.
(2021). Model Perilaku Komunikasi Generasi Muda Dalam Pemanfaatan Media
Digital Memasuki Era 4.0 Dan 5.0 di Kecamatan Kuranji. Jurnal Komunikasi Profesional, 5(1), 66-87.
Zucconi, A. (2011). The politics of the helping relationship: Carl Rogers' contributions. Person- Centered & Experiential
Psychotherapies, 10(1), 2-10.