Re-Design and Development of Cirebon City MSME Digital Promotion Media as Implementation of Project-Based Learning MBKM Consultation Project
Article Sidebar
Main Article Content
Abstract
The lack of visual branding and visual promotion development has resulted in MSMEs in Cirebon City experiencing stagnation in business. Based on interviews and initial observations on several samples of Cirebon City MSMEs, branding re-design, packaging re-design, and digital promotion development are needed. As a partner of the Cirebon City Government, the UPI Visual Communication Design Study Program has become a Design Consultant Team to develop and strengthen the visual promotion of MSMEs through monitoring Consultancy Project lectures. Research and design development methods are carried out using design thinking. This research uses the design thinking method to present the visual branding of two MSMEs. Starting from understanding the needs of MSMEs (empathy), identifying problems (define), solutions through academic ideas or conceptual ideas (ideate), visual solutions (prototype), and trials (test). The research output is a selected design that will be presented and exhibited to the public, especially MSME clients in Cirebon City. Implementing the MBKM program has significantly influenced the skills of Visual Communication Design, Faculty of Arts and Design Education, Universitas Pendidikan Indonesia’s students, including improving critical and creative thinking skills, training leadership skills, and collaboration skills, fostering a good work ethic and culture, and forming professionalism in students.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Cahyadiana, W. (2018). Pengaruh desain produk terhadap tingkat penjualan. Jeskovsia, 2(1), 1–8.
Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33–54. https://doi.org/10.21831/hum.v21i1
Firmanto, A. (2015). Historiografi Islam Cirebon (kajian manuskrip sejarah Islam Cirebon). Jurnal Lektur Keagamaan, 13(1), 31–58. https://doi.org/https://doi.org/10.31291/jlk.v13i1.203
Halim, A. (2020). Pengaruh pertumbuhan Usaha Mikro, Kecil dan Menengah terhadap pertumbuhan ekonomi Kabupaten Mamuju. GROWTH: Jurnal Ilmiah Ekonomi Pembangunan, 1(2), 157–172.
Handayani, W. (2018). Bentuk, makna dan fungsi seni kerajinan Batik Cirebon. Jurnal ATRAT, 6(1), 58–71. https://doi.org/http://dx.doi.org/10.26742/atrat.v6i1.578
Undang-undang (UU) nomor 20 tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah, Pub. L. No. 20, 1 (2008). https://peraturan.bpk.go.id/Details/39653/uu-no-20-tahun-2008
Isdriani, M., & Islamudin, S. (2023). Pengaruh tipografi pada logo Coca-Cola dalam membangun brand awareness. Jurnal Ilmiah Wahana Pendidikan, 9(13), 349–361. https://doi.org/10.5281/zenodo.8151269
Kwanda, C., Dektisa Hagijanto, A., Dian, B., & Maer, A. (2019). Perancangan visual branding sebagai pendukung promosi produk batik ikat celup UMKM Siwalankerto di Surabaya. Jurnal DKV Adiwarna, 1(14).
Nofiani, P. W., & Mursid, M. C. (2021). Pentingnya perilaku organisasi dan strategi pemasaran dalam menghadapi persaingan bisnis di era digital. Jurnal Logistik Bisnis, 11(02), 71–77. https://doi.org/https://doi.org/10.46369/logistik.v11i2.1563
Nurohman, S. (2007). Pendekatan project based learning sebagai upaya internalisasi scientific method bagi mahasiswa calon guru fisika. Jurnal FMIPA UNY, 1–20.
Prawira, N. G., Johari, A., & Hikmatyar, A. A. (2022). Implementasi Case Based Method dan Team Based Project pada perancangan desain kemasan UMKM Kota Cimahi. Jurnal Pendidikan Dan Konseling, 4(5), 2838–2846. https://doi.org/https://doi.org/10.31004/jpdk.v4i5.7034
Putra, N. N., Purwidiani, N., Kristiastuti, D., & Anna Nur, C. A. (2020). Analisis jenis dan desain kemasan snack keripik singkong terhadap minat beli konsumen. E-Jurnal Tata Boga, 9(2), 701–707. http://www.qtelasnack.com/
Puyanda, I. R., Nuraini, V., Putri, M., & Anggraini, A. (2021). Pelatihan inovasi pengemasan menggunakan kemasan ziplock untuk meningkatkan kualitas dan nilai jual rambak cakar. JMM (Jurnal Masyarakat Mandiri), 5(4), 1940–1949. https://doi.org/10.31764/jmm.v5i4.5039
Sasi, F. O., Sari, S. M., & Pradjonggo, C. J. (2019). Pengaruh elemen interior Zangrandi Ice Cream Surabaya terhadap pengalaman nostalgia pengunjung. Jurnal Intra, 7(2), 18–23.
Sofyan, S. (2017). Peran UMKM (Usaha Mikro, Kecil, dan Menengah) dalam perekonomian Indonesia. Bilancia, 11(1), 33–64. https://doi.org/https://doi.org/10.24239/blc.v11i1.298
Sunata, M., Adityawan, A., & Sunarko, C. F. (2021). Perancangan ulang identitas visual sebuah produk cemilan UMKM. Jurnal Rupaka, 4(1), 64–72. https://doi.org/https://doi.org/10.24912/rupaka.v4i1.16757
Wasista, I. P. U. (2020). Persepsi warna terhadap sisi afeksi konsumen pada produk pada ruang retail. PRABANGKARA Jurnal Seni Rupa Dan Desain, 24(1), 18–23.
Wijaya, P. Y. (1999). Tipografi dalam desain komunikasi visual. NIRMANA, 1(1), 47–54. https://doi.org/10.9744/nirmana.1.1.
Zahroh, A., Riani, E., & Anwar, S. (2019). Analysis of water quality for green mussel cultivation in Cirebon Regency, West Java. Jurnal Pengelolaan Sumberdaya Alam Dan Lingkungan (Journal of Natural Resources and Environmental Management), 9(1), 86–91. https://doi.org/10.29244/jpsl.9.1.86-91