Roadiastuty, A.P.R. 2025. Brand Activism Strategies to Enhance Brand Perception: A Case Study of Environmental Activism at Manualle. International Journal of Review Management Business and Entrepreneurship (RMBE). 5, 1 (Jun. 2025), 58–68. DOI:https://doi.org/10.37715/rmbe.v5i1.6034.