Febrina, Y. 2023. The Role of Bandwagon Effect as an Intervening Variable in The Relationship Between Social Media Marketing and e-Wom on The Buying Interest of Potential Buyers Byfe Art Studio. International Journal of Review Management Business and Entrepreneurship (RMBE). 3, 1 (Nov. 2023), 252–261. DOI:https://doi.org/10.37715/rmbe.v3i1.4360.