THE EFFECTS OF WORD OF MOUTH AND SALES PROMOTION ON PURCHASING DECISION FOR DREAMLAND DECORATION
Article Sidebar
Published:
Jul 26, 2018
Keywords:
word of mouth, sales promotion, service industry, purchasing decision
Main Article Content
Abstract
Business development in Indonesia grows rapidly, especially in trade and service field. Due to the economy growth, service industry must be more creative and innovative in creating products, one of them is decoration service. Dreamland Decoration is the company in service field that was established in 2014. Dreamland Decoration accepts orders such as table setting, sweet corner, birthday surprise with unique theme and creative design. This research is done to found out the influence of word of mouth and sales promotion on consumer purchasing decision in using service of Dreamland Decoration. This research uses quantitative method and multiple regression analysis model by involving Dreamland Decoration customers as 80 respondents then is processed by using SPSS 22. The result of this research that has been done states that word of mouth and sales promotion have positive influence on consumer decision in using Dreamland Decoration service.
Article Details
How to Cite
Anggraini, C. A., & Melinda, T. (2018). THE EFFECTS OF WORD OF MOUTH AND SALES PROMOTION ON PURCHASING DECISION FOR DREAMLAND DECORATION. Jurnal Entrepreneur Dan Entrepreneurship, 7(1), 19–26. https://doi.org/10.37715/jee.v7i1.632
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Adilang, Arthur, Oroh. S.G., & Moniharapon, S. 2014. Persepsi, Sikap, dan Motivasi Hedonis terhadAdilang, Arthur, Oroh. S.G., & Moniharapon, S. 2014. Persepsi, Sikap, dan Motivasi Hedonis terhadap Keputusan Pembelian Produk Fashion Secara Online. Jurnal Riset Ekonomi, Manajemen, Bisnis, Akuntansi “Pengaruh
Citra Merek dan Word of Mouth terhadap Keputusan Pembelian Konsumen, Vol.2, No.1.ap Keputusan Pembelian Produk Fashion Secara Online. Jurnal Riset Ekonomi, Manajemen, Bisnis, Akuntansi “Pengaruh Citra Merek dan Word of Mouth terhadap Keputusan Pembelian Konsumen, Vol.2, No.1.
Ahmad. N. 2014. Impact of Word of Mouth on Consumer Buying Decision. European Journal of Business and Management, Vol.6, No.31.
Basri, N.A.H., Ahmad, R., Anuar. F.I., Ismail, K.A. 2016. Effect of Word of Mouth Communication on Consumen Purchase Decision: Malay Upscale Restaurant. Department of Culinary Arts and Gastronomy, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA.
Carissa, Riri. 2017. Pengaruh Dimensi Service Cape Terhadap Word of Mouth (Studi pada Waroeng Steak and Shake di Kedaton Bandar Lampung). Fakultas Ekonomi dan Bisnis.
Farli & Tielung, M.V. 2015. Pengaruh Citra Merek, Kualitas Layanan dan Lokasi Terhadap Keputusan Konsumen Menggunakan Jasa Salon Heasquarters Manado Town Square, 3(1), 1106–1116.
Citra Merek dan Word of Mouth terhadap Keputusan Pembelian Konsumen, Vol.2, No.1.ap Keputusan Pembelian Produk Fashion Secara Online. Jurnal Riset Ekonomi, Manajemen, Bisnis, Akuntansi “Pengaruh Citra Merek dan Word of Mouth terhadap Keputusan Pembelian Konsumen, Vol.2, No.1.
Ahmad. N. 2014. Impact of Word of Mouth on Consumer Buying Decision. European Journal of Business and Management, Vol.6, No.31.
Basri, N.A.H., Ahmad, R., Anuar. F.I., Ismail, K.A. 2016. Effect of Word of Mouth Communication on Consumen Purchase Decision: Malay Upscale Restaurant. Department of Culinary Arts and Gastronomy, Faculty of Hotel and Tourism Management, Universiti Teknologi MARA.
Carissa, Riri. 2017. Pengaruh Dimensi Service Cape Terhadap Word of Mouth (Studi pada Waroeng Steak and Shake di Kedaton Bandar Lampung). Fakultas Ekonomi dan Bisnis.
Farli & Tielung, M.V. 2015. Pengaruh Citra Merek, Kualitas Layanan dan Lokasi Terhadap Keputusan Konsumen Menggunakan Jasa Salon Heasquarters Manado Town Square, 3(1), 1106–1116.