Increasing Business Survival Rate with Data Integration Business Strategy and Technology Commercialization
Article Sidebar
Main Article Content
Abstract
Increasing Business Survival Rate with Data Integration
Business Strategy and Technology Commercialization
Abstract
Technology commercialization is a series of processes from the development and marketing of a technology that is designed to reach a point that can be applied to a production or consumption activity so that it can generate profits. The success or failure of the commercialization of technology-based businesses is influenced by several factors, including the capacity of startups as technology-based entrepreneurs, mentors who accompany, incubation centers that carry out the incubation process, and value of the Technology Readiness Level (TKT) of commercialized technology products. This study aims to explain the increase in startups business survival rates with data integration of business strategies and technology commercialization. This research was conducted with the stages of exploring the problems and conducting a SWOT analysis of East Java startups, analyzing survival rate, making information system prototypes, and analyzing data integration and business strategies. The results showed that Usability Testing received an assessment of 87% consisting of 86% Easy of Use aspect, 88% Easy of Learning aspect, 86% Satisfaction aspect, and 89% on the Usefulness aspect. So information system designed is included very worthy category. The largest percentage of business problems by the HRM (24%) and Operations (24%) therefore need to get attention for solutions.
Keywords: survival rate, startup, macroeconomics, Technology Readiness Level, prototype
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Aurmo, Velsemoy Branddnes. (2010). Nordic Business Incubators’ Contribution to Sustainable Businesses Start-Ups. Master Thesis : Aalborg University.
Azwar, Saifuddin. (2002). Reliabilitas dan Validitas (Edisi 4). Yogyakarta: Pustaka Pelajar.
Balai Inkubator Teknologi, Badan Pengkajian dan Penerapan Teknologi. (2014). Standard Operation Prosedure. Tangerang.
Bayan, Arthur. (2006). “Business incubator progress: A policy tool for entrepreneurship and enterprise development in a knowledge based economy”.
Blankenship, Heidi., Kulhavý, Victor., Lagneryd, Jonas. (2007). “Introducing Strategic Sustainable Development in a business incubator”.
Casson, Mark., Yeung, Bernard., Basu, Anuradha., Wadeson, Nigel. (2006). “The Oxford handbook of entrepreneurship”. Oxford University Press. Great Claredon Street, Oxford ox2 6 DP.
David, Dewwit & Jeffrey Plante. (2004). National Defence vs. Foreign Affairs: Culture Clash in Canada's International Security Policy. International Journal, 59.
Deputi Bidang Koorrdinasi Ekonomi Digital, Ketenagakerjaan, dan UMKM. (2020). Kajian Komprehensif Pengembangan Kewirausahaan Nasional. Jakarta: Kementerian Koordinator Bidang Perekonomian.
Direktorat Jenderal Pendidikan Vokasi. (2020). Rencana Strategis Direktorat Jenderal Pendidikan Vokasi 2020 - 2024. Jakarta: Kementerian Pendidikan dan Kebudayaan.
Hacketts, Sean, M., and Dilts, David, M. (2004). “A Systematic Review of Business Incubation Research”.
Kluwer Academic Publishers. (2004). Manufactured in the Netherlands. Journal of Technology Transfer, 29, 55–82.
Johnsrud, Chris. (2004). “Business Incubation: Profitability Vs Economic Development”.