PERANCANGAN PRODUK FURNITUR INTERIOR DAN BOOTH DENGAN PENDEKATAN PRINSIP MINIMALIS OLEH NIW

Abstract

The pace of the economy in Indonesia faces an era of shifting where many new businesses take advantage
of this opportunity. The rapid growth of the Indonesian economy brings opportunities to various aspects of
people’s lives, both from the pattern of the use of money to the opportunity to open a business. One of the
contributors to Indonesia’s economic growth is the creative economy. Indonesia’s creative economy has
become a promising new business opportunity, which is now also being cultivated by the community. The
product and furniture industry is one of the 16 sectors of Indonesia’s creative economy. NIW an online or
e-commerce based company has a share of the mass market where the company provides various needs
for home furniture and interior accessories. The company carries a minimalist concept where the minimalist
philosophy reflects an awareness of maximizing the consumption of goods by minimizing various components
that are not needed. A minimalist visual form is expected to change the perspective and lifestyle of its users in
between the complexities that often distract human thoughts and feelings in everyday life. Before the product
is released to the market, the company makes a market reset so that the goods made can be accepted by
the public. In addition to designing furniture, to support business activities a booth is needed as a media
campaign. The booth on the NIW company is useful as a medium for exhibiting product results and is also
a media space where prospective customers can feel, see, and feel directly for each product in order to
understand and adjust the user’s tastes. The company collaborates with other creative industry personalities
in various fields and several non competitor brands.

Keywords: Collaboration, E-Commerce, Furniture, Minimalist, Product Design.