PERANCANGAN GEDUNG PUSAT BADAN EKONOMI KREATIF INDONESIA DI SURABAYA TEMA OUT OF THE BOX

Abstract

creative economy becomes one of priorities which is feasible to develop because the strength of creative
economy does not depend on the exploitation of natural resources instead of human resources. Art works,
architecture, technology innovation, animation, and other creative products are derived from creative
ideas of human thoughts. These phenomena have encouraged people’s enthusiasm to create innovation
and require support from Creative Economy Agency which is specifically responsible for monitoring and
guiding the creative economy.The Central Building of Creative Economy Agency is planned and designed
in Surabaya as an effort to provide facilities for developing the Office of Creative Economy Agency.
The facilities are designed in such a way so as to support Surabaya as the metropolitan city which is
environmentally friendly and interesting for business doers particularly start-up business. Designing the building
architecture is carried out through a series of phases beginning from project identification, precedent study,
design program, concept, and development. The approach of Out of the Box theme is used as the point of
view which is different from the usual in terms of land order, shape, and space configuration. So as to produce
buildings Is carried out by continuing and changing or transforming the office building from the standardized and
rigid characters into flexible and relaxed office without altering the culture of behavior inside. It does not leave the
users’ culture or habit including those who want to work autonomously.

Keywords: Sustainable Architecture, Creative Economy, Out Of the Box